Advertising & HIPAA Compliance for MedSpas and Wellness Clinics

Digital advertising on Meta and TikTok can be a powerful growth tool for aesthetic and wellness practices. However, when patient data is involved, it’s essential to stay compliant with HIPAA (Health Insurance Portability and Accountability Act) regulations. At Convertive Media, we specialize in privacy-first, conversion-optimized campaigns designed specifically for medspas and wellness brands.

Our approach ensures that your marketing efforts are both effective and fully aligned with HIPAA guidelines — so you can generate qualified leads without putting your business at risk.

FAQs

  • Yes. You can advertise on Meta and TikTok platforms as long as you avoid sharing protected health information (PHI) and ensure all tracking and targeting methods comply with HIPAA guidelines. This includes avoiding the use of retargeting pixels that may collect identifiable user data tied to health services.

  • PHI includes any information that can be used to identify an individual and relates to their past, present, or future health conditions or services. In digital ads, PHI can be indirectly exposed through URL parameters, form fields, or behavioral tracking. We help prevent that.

  • Absolutely. We use HIPAA-conscious lead generation tools, such as native Meta Lead Forms, that do not expose PHI to the ad platform. These leads can then be securely transmitted to your clinic’s internal system using approved workflows.

  • It depends on how the pixel is implemented. Standard pixels may track user behavior on pages related to health services, which can be a risk. We use alternative setups, such as conversion APIs or custom configurations, that reduce exposure while still tracking performance.

  • Landing pages should avoid capturing or transmitting PHI directly to ad platforms. This means:

    • No forms with medical history

    • No pixel firing on sensitive confirmation pages

    • Proper encryption (HTTPS)

    • Clear disclaimers and consent checkboxes

  • Avoid:

    • Referring to specific medical conditions in connection with the individual viewer

    • Personal testimonials that imply medical outcomes

    • "Before and after" images without explicit consent and disclaimers

  • Yes. Even cash-based services can fall under HIPAA if they involve patient health data. It’s better to assume compliance is needed and plan accordingly.

  • Yes — we specialize in creating compliant, conversion-driven ad campaigns tailored to medspas and wellness clinics. We handle everything from pixel setup and creative strategy to compliant lead routing.

  • Violations can result in fines, legal consequences, and loss of patient trust. Proactive compliance protects both your reputation and your bottom line.

  • Schedule a free strategy consultation. We’ll audit your current setup, flag any risks, and show you how to scale safely with compliant advertising.