CONVERSION TRACKING & PIXEL TROUBLESHOOTING

Make sense of your signals.

A sale happened, but your ad platform did not record it. Or a simple page visit is being counted as a purchase. I help trace the problem and get your measurement back on a useful footing.

Start a conversation

What we’ll look at.

Event definitions, tag installation, triggers, and conversion settings
The path from landing page to form submission, signup, or purchase
Meta Pixel and Conversions API configuration where applicable
Google Ads tracking, GA4, GTM, and paid social platform events

What you’ll leave with.

A diagnosis of the issue and what it affects
Agreed fixes or clear implementation instructions for your team
Verification of the affected events after implementation
Documentation of changes and any remaining measurement limitations

Reporting systems will not always match exactly. The goal is to identify actual faults and make the remaining differences understandable.

A FEW COMMON QUESTIONS

Before we start.

Do I need to be running ads already?

No. If you are getting started, we can focus on your goals, channel choices, budget, and the measurement you need before launching.

Can you help with just one issue?

Yes. A specific tracking problem, account review, or campaign setup can be a standalone project. You do not need to commit to ongoing management.

Do we need to book a call?

Only if it is useful to you. We can start and continue over email, or arrange a call when you prefer to talk things through.

Do you work outside New York?

Yes. I am based in New York City and work remotely with English-speaking clients worldwide.

HAVE SOMETHING IN MIND?

Let’s talk about
your marketing.

A quick overview of your business and what you need help with is enough to get started.