Your ROAS is slipping as you scale.
Spend went up, efficiency went down, and nobody can say exactly why.
Paid media for growing ecommerce brands · Google, Meta & GA4
Senior paid media leadership
for ecommerce brands ready to scale.
I help Shopify and D2C brands spending $10K+ a month on ads fix their measurement, cut wasted spend, and scale what's working. 12+ years and $100M+ in ad spend managed for national brands. You work directly with me, not a junior account manager.
Book a growth reviewSee results
A free 20-minute review of your ads and tracking. Best fit for brands spending $10K+ per month.
$100M+
Ad spend managed
12+
Years in digital advertising
6x
Best ROAS result (entertainment brand)
Brands I've worked with in my career.
Honda · The Home Depot · Lenovo · Mercedes-Benz · BIC
Sound familiar?
Your platforms disagree.
Meta, Google and Shopify all report different revenue, so budget decisions are guesswork.
Your agency feels hands-off.
Monthly reports, junior account managers, and slow answers when something breaks.
You're ready to spend more.
You want to grow the budget, but only on a foundation you trust.
How I help
Paid Media Management
Retainers from $3,000/month
Ongoing Google and Meta management for ecommerce brands: strategy, testing, creative direction and weekly optimization, with a monthly strategy call and clear reporting.
Learn more →Growth Audit
From $1,500
A full review of your Google and Meta accounts, tracking and Shopify store, with findings ranked by revenue impact and a 90-day plan.
Learn more →Measurement Foundation
From $750
Meta Pixel, Conversions API, GA4, Google Tag Manager and Shopify set up and verified so every platform sees your real sales.
Learn more →How it works
01
Growth review.
A free 20-minute look at your ads and tracking. I'll tell you the first thing I'd change.
02
Audit or fix.
Fixed price, clear findings, and nothing changes without your approval.
03
Scale what works.
Monthly management once the data is trustworthy. Month-to-month after an initial 90 days.
What working together looks like
Direct access.
You work with me, the person running your accounts, not a rotating team.
Weekly optimization.
Budgets, bids, audiences and creative reviewed every week.
Monthly strategy call.
What happened, what we learned, and what we're testing next.
Reporting you can trust.
One clear view of spend and revenue, reconciled against Shopify.
Recent results
See all case studies“
Beautiful work! We will definitely go for the next project.
HOSPITALITY AND TRAVEL CLIENT
“
Super thorough and very informative.
B2B SAAS CLIENT
Big-brand experience,
small-team attention
I'm Asher Geisel. I've spent 12+ years in digital advertising, leading paid media strategy for national brands and overseeing more than $100M in ad spend. Now I work directly with founders and growing brands. You work with me, not a junior account manager, and you'll always know what I changed and why.
More about meFree Google Ads
audit checklist
The checks I run on every account, on one page. Find wasted spend in 20 minutes.
Insights
Explore insightsMeasurement · October 23, 2026 · 5 min read
4 Silent Tracking Issues Our Pre-Launch Audit Caught on Our Own Site
Our pre-launch tracking audit caught four Meta pixel issues on our own AI-built site. None threw an error. Here's what to check on yours.
Measurement · October 20, 2026 · 9 min readGoogle Ads Remarketing Not Working? Why Your Audience Says "Too Small to Serve"
Why a GA4 audience with hundreds of visitors can still be too small for Google Ads, and what to fix first.
Shopping · October 20, 2026 · 7 min readHow to Fix Google Merchant Center Misrepresentation: What Actually Cleared It
The exact steps that cleared a Misrepresentation issue for a small Shopify store, and what to fix before you request review.
FAQ
Who do you work with?
Shopify and D2C brands, typically spending $10K or more a month on Google and Meta, that want senior-level strategy and hands-on management.
What's the minimum to work together?
Management retainers start at $3,000 a month, usually for brands spending $10K+ a month on ads. If you're earlier than that, a Growth Audit or Measurement Foundation project is a good place to start.
Do you require a long-term contract?
Audits and tracking projects are fixed price. Management is month-to-month after an initial 90 days, which is how long it takes to test properly and show real results.
Which platforms do you work with?
Google Ads (Search, Shopping, Performance Max), Meta, GA4, Google Tag Manager, Google Merchant Center and Shopify.
Do you work with brands outside the US?
Yes. I'm based in New York City and work with clients worldwide.
Not sure your ads are working?
Let's find out.
Send a quick note about your store and your ads. I'll take a free 20-minute look and tell you the first thing I'd change.