PAID MEDIA AUDITS & STRATEGY

A clear picture.
A practical plan.

When the numbers raise more questions than answers, start with a closer look. I review your advertising in the context of your business, then turn the findings into a plan you can use.

Start a conversation

What we’ll look at.

Campaign structure, objectives, audiences, keywords, and budget allocation
Conversion tracking and the quality of the signals guiding your campaigns
Creative messaging, testing approach, and the journey after the click
How your website and organic visibility support the wider marketing plan

What you’ll leave with.

A clear explanation of the issues and opportunities
Recommendations prioritized by likely impact and effort
A practical testing plan with outcomes to measure
A written walkthrough, with a call available if useful

The scope can cover one account or several channels. SEO is considered as part of the wider customer journey; dedicated SEO implementation is not a core service.

A FEW COMMON QUESTIONS

Before we start.

Do I need to be running ads already?

No. If you are getting started, we can focus on your goals, channel choices, budget, and the measurement you need before launching.

Can you help with just one issue?

Yes. A specific tracking problem, account review, or campaign setup can be a standalone project. You do not need to commit to ongoing management.

Do we need to book a call?

Only if it is useful to you. We can start and continue over email, or arrange a call when you prefer to talk things through.

Do you work outside New York?

Yes. I am based in New York City and work remotely with English-speaking clients worldwide.

HAVE SOMETHING IN MIND?

Let’s talk about
your marketing.

A quick overview of your business and what you need help with is enough to get started.